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VISUALS ARE PROCESSED 60,000 TIMES FASTER IN THE BRAIN THAN TEXT

Humans are, by nature, very visual beings. 30% of our brains are engaged in the task of processing visual information, as compared with only 8% for touch and 3% for hearing. With so much of our brain dedicated to the task, our visual senses are extraordinary.

Images can actually make processing information easier, if they effectively illustrate the point being made.

On the Internet, people are being exposed to more information than ever before in history. We receive approximately 174 newspapers worth of information every day. This is compared to only 40 newspapers worth in 1986. In order to deal with this massive influx of information, we tend to tune a lot of it out, especially on the web.

Research has demonstrated that people only read about 20% of the text on an average web page. This means that 80% of information on the page is being overlooked. With so much being filtered out, how can you be sure that your readers are getting the important information?

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