When it comes to Pinterest a few quick, easy to learn and apply actionable tips go a long way to boosting your traffic, increasing your sales and gaining subscribers and new clients.
TIP ONE: WORK IN HARMONY WITH THE SMART FEED ALGORITHM
Contrary to popular belief, Pinterest’s recognizes & rewards users that are on the platform organically. So try to jump on daily even if for 5 minutes, to re-pin or upload & pin original content, or simply find content to add to your scheduler Tailwind or Boardbooster. So pin in both real time & schedule pins for optimized results (with the powerful smart feed on your side).
TIP TWO: SET UP RICH PINS
Often overlooked & yet one of the most important to securing up a strong foundation for your brand presence & visibility on Pinterest. Rich pins are regular pins, yet more professional, giving the Pinterest seal of approval to pins. They include extra data below the pin image. Your website name in larger, bold text, a brief description of extra details from your website (product details, location etc) and your logo (favicon). Your pins are promoted in a more powerful way, helps you stand out in the feed and automatically updates anytime you change information of a post/page that it is linked to.
TIP THREE: ONLY FOLLOW NICHE ACCOUNTS & TOPICS
Regularly find & follow individuals and brands in your business or blogging niche. It will ensure your feed is filled with relevant content that is actually useful to your followers & makes it so much quicker and easier to re-pin. The quality of the re-pins visuals & topic content should be in line with your brand’s visual theme & niche topic/s. So, by only following accounts that share (or are similar) to your vision its a win/win!
TIP FOUR: OPTIMISE FOR MOBILES
Pinterest users are a mobile friendly lot. In fact, a massive 85% own and use a smartphone — and 73% have bought something because they saw it on Pinterest. So making sure your content and visuals are optimized at a top notch rate for Mobile users. That means long vertical pins, with clear imagery & easily readable text overlayed on the image. As the size of the average mobile screen makes it harder to read text that is too small, or an image is used that does not instantly communicate what type of content the user will get if they choose to click through to your article/blog.
TIP FIVE: USE A SCHEDULER WITH PINTEREST APPROVAL
Tailwind is the only Scheduler that Pinterest has given its API, approved Marketing Partner seal. This means your account is never in any doubt of being shut down (as I’ve seen happen with the use of other schedulers). Analytics are Tailwind’s specialty, as they started as an analytics company. The depth of analytics is incredibly detailed which can make or break a brand. They analyse your account to generate the best, optimised time slots to assign your pins to, saving you so much time & guess work. They’ve even added sync ability with Instagram! Very affordable, very powerful to boot!
TIP SIX: USE SECRET BOARDS TO CREATE NEW CONTENT
Gather tips and ideas from viral pins on topics you can see are popular & will work for your niche. By collecting to a secret board you can easily reference anytime you need to brainstorm for a new blog post or visual marketing efforts. Don’t copy, just analyze what is working & why. By breaking down the elements of good graphic design or headline copy or SEO optimized description or simply a new angle on a topic you are in a more powerful ‘Pinterest approved’ position to create your own original pins & content with the knowledge sources.
WHICH TIP WILL YOU ACTION TODAY, OR HAVE YOU HAD THE MOST SUCCESS WITH? LEAVE A COMMENT & LET ME KNOW!
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